The London Journalist was invited to a very luxurious evening last week, marking the preview of Emirati artist Mohammed Kazem’s sculpture and his bespoke one-off Wraith for the Rolls-Royce Art Programme, at the Old Billingsgate Market, London.
A glittering affair, guests were treated to endless Perrier Jouet champagne, a whiskey and chocolate truffle tasting stall, and real life magic with illusionist Drummond Money-Coutts.
Centerstage lay Kazem's pyramid sculpture and the limited edition Rolls Royce Wraith which demonstrates his particular interest in using latitude and longitude coordinates in his work.
Having visited Goodwood, the Home of Rolls-Royce in West Sussex, he mapped out the localities of craftspeople who worked on the car, and used these data points as a recurring motif in both designs. Previously working in the mediums of video, performance and installation, this is the first time the Emirati artist has produced a sculptural work.
Mohammed Kazem said, “I have thoroughly enjoyed my experience of being part of the Rolls-Royce Art Programme. From visiting Goodwood, the home of the marque and taking inspiration from their master craftspeople, to working with the Rolls-Royce design team on the concept for a Wraith incorporating key elements of my work and ultimately, allowing me to create a metal sculpture for the first time. I am pleased that the work and car can first be shown in London, close to where the process began, before finally going on show in Abu Dhabi next month.”
Mohammed Kazem’s new work for the Rolls-Royce Art Programme will be publicly exhibited in Abu Dhabi in May 2017.
An hour into the event, Rolls-Royce CEO Torsten Müller-Ötvös took to the stage to introduce the first and second of the House of Rolls-Royce's short films. The first film, alluringly narrated by Academy Award winning actress Kate Winslet, takes the audience on a journey through Rolls-Royce's automotive history, focusing on the 'Spirit of Ecstasy', the female muse who sits atop every Roller's bonnet. The second film, which was premiered for the first time told the story of Goodwood, home of Rolls-Royce motorcars.
The legend of the House of Rolls-Royce will continue to unfold over the year and beyond through further short films as the marque prepares for another landmark moment in automotive and luxury history: the arrival of the New Rolls-Royce Phantom. As Sir Henry Royce said:
“Take the best that exists and make it better. If it doesn’t exist, design it.”
The London Journalist